2310 Letter to Cousin

Odessa,

You asked a few questions about my schooling, and I thought I could quickly tell you what it is I study and what I'd like to do with my degree in the future.

Public relations has been described by Doug Newsom and Jim Hayes in "Public Relations Writing" as the science of understanding trends, predicting consequences, and implementing programming all in the favor of a specific product or company.

Basically a public relations person helps a company interact with the publics and reach their goals. A public relations person's responsibilty is to communicate with the company from the public's point of view, and vice versa. A public relations person helps their company understand their audience or target market.

Some of the things a public relations agent might write about include press releases, announcements, and many other forms of messages to the media. I am learning to write tailored messages to a target market. Public relations agents also must do research and be able to express that in written and oral form.

I want to help a company see the future in terms of growth, help them understand what factors will affect them, and make sure the public understands the companies motives and intentions.

I see myself working as a middleman between my company and the public. I would like t work for a non-profit organization as spokesman to the public and companies we see as possible partners. I will have a cognate degree in environment and society,giving me an area of specialization. I hope to help my company be sustainable and eco-friendly.

If you have any questions, shoot me an email. I would love to hear what you think of my chosen career path.

Tressa M. Gilbert