2300-Zions Bank PR

I have been banking with Zion’s First National Bank for eight years and I have always been impressed with their marketing, public relations, and their ability to grab groups of differing demographics. I won't be critiquing my experiences within a Zion's bank, but rather the weekly emails I get from them, their marketing posters and slogans, and their campaigns that I remember seeing as well as current marketing. I have found that Zion’s has good community relations and definitely have the presence online that they should.

The first thing I thing Zion’s does correctly on Utah State's campus is their give-a-ways and incentives to work with college students. Every time I walk by their place in the TSC I see some sort of new poster showing a college student or someone young on it. I also thought the placing of a scooter that they were giving away right in the hallway was a great way to get students to sign up. And that is what I really think gets them a lot of accounts. When I joined in high school it was to get a free lava lamp or something. A lava lamp sounds weird to me know, but then it was something that I really wanted. They have continuted to find those things that students would be interested in and have targeted us to them. I remember signing up and learning about other accounts because of what I could get in return. One incentive was a specific number of downloads on iTunes.

Currently, I receive emails from Zion’s bank a few times a week. The emails are always clear, concise, and easy on the eye. They notify of new deals, something that the bank is donating to or working with, as well as really big events. Although I can never go to the events they announce, I really appreciate that they take the time to invite me, a shareholder, to know and understand what sort of things they are involved in. Their slogan, “We haven’t forgotten who keeps us is business,” really rings true when I think of the emails. I don’t always read them, but it makes me think that I am important to them. I feel that I have all the information that I will ever need.

Going to their website I can point a few things that are good. One, they have a “Community and More” section listing things that they sponsor or want me to get involved with. They have links to discounted ski passes, a place where they will pay me for the A’s I get in school, and links to other places they have a presence on the web. They have a link to Facebook, United Way, and a lot of Utah’s sports teams and attractions. I feel that they have good community relations that we have been discussing in class. They promote local talent by advertising and giving discounts to Utah activities.