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I have found that most good products and companies, have good websites.
One such site would be apple.com
There site makes it so easy to see and choose where you would like to navigate.
And by so doing, they make it easy for viewers to convince themselves they need the things they see. I like Apple's website for three specific reasons.
1. The Menu Bar
At the top of the website there is a rotating bar full of all the Apple products and services. They are big icons and easy to flip through. It includes iTunes, all different iPods, accessories for any of their products, and even gift cars. There is also an icon that showcases their team-up with Nike. All we need to see is the Nike logo and we know we are a legitimate site with products we like.
2. Team Advertising
Towards to the bottom of the website there is spot where Apple is able to show their capabilities working with other companies. There is a place to learn about linking Time Magazine to your iPhone. There is a big feature that shows you how to watch all of the newest TV shows on your Apple products. And specifically they make sure we know these things are free! "Free downloading...endless entertainment." I don't know how the deals workout between companies such as Apple and NBC, but I know that it looks good, hooks me, and probably benefits both companies immensely to advertise with each other.
3. Caters to all users
Lastly, Apple knows how to appeal to all ages and all types of people. If you aren't all about the flashy icons at the top, you need only to scroll down to find a systematic breakdown of the same information in simple grey text.
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