Friday, September 18, 2009

Draft Press Release 2: Image Management

FOR IMMEDIATE RELEASE:


Sept. 18, 2009
Burger Planet
123 Lakeview Rd.
Gary, IN 90210
801-564-8714
https://www.burgerplanet.com

Burger Planet introduces new menu items
Burger Planet teams up with women fitness specialist and introduces delicious alternatives

Gary, IND-Burger Planet has increased their menu options to ensure their customers continue to be satisfied. New options such as lettuce wraps and salads, along with continued customer care, prove Burger Planet to be the ideal family friendly restaurant.

Burger Planet is also proud to announce a new member to their staff. Jayne Peterson, health expert and Opal Whitcomb’s personal fitness trainer, has joined the ranks.
Burger Planet has teamed up with Petersen to make sure Burger Planet is the right choice for customers of all ages.

Jayne Petersen is most recently noted for her weight loss success with Opal Whitcomb. Petersen is a published author, and has discussed women’s health on Whitcomb’s talk show numerous times. Petersen believes that Burger Planet is a fine option for women. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Burgers, shakes, and fries will stay on the long-loved menu at Burger Planet. Presdient Mullenback said,"Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers."

Burger Planet was founded in 1934, and has served 52 billion customers and counting. They are headquartered in Gary, Ind. , and have franchises in every state and in over 17 countries. Burger Planet employs over 48,000 people and at last count had 8,921 franchises throughout the world. Burger Planet is the leader of the Quick Service Restaurant Industry.


Media Contact:
Tressa M. Gilbert
tressa.gilbert@gmail.com
435-724-4544

4 comments:

  1. really good but it sounds like a press release. Try to come at it from a less-bias standpoint. Good job on finding the boiler plate (it took me forever!) Don't forget your call to action sentence at the very end inviting them to contact you.

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  2. Good job. It doesn't drag on and gets right to the point. I think Jayne needs to be meantioned more rather than an "also" type of thing. Other than that, great Job!

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  3. I agree with Mallory, short and sweet. I liked the way you outlined it as well, makes Burger Planet sound really in with whats hot and whats not. Your blog is written really well and I like how it is professional yet you can still hear your voice in it.. very hard to do and you have it down.

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  4. Check the spelling on Petersen. The first time you spell it, it reads, "Peterson." Other than that I like it a lot.

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